Privacy Policy
Last updated: 28 October 2026
This policy explains how personal data is processed when you visit saga.dk. It covers the website only. The SagaRef app has its own privacy policy.
Who is responsible
The data controller is SAGA Studio ApS, CVR 40872248, Bådehavnsgade 38 port 1, 2450 København SV, Denmark. You can reach us at [email protected].
What we collect
- Your IP address and technical request data (browser, device type, referring page), which your browser sends to our servers and to the services listed below whenever you load a page.
- Page views and how you move through the site, recorded as statistics.
- Messages you send us, for example by email to [email protected], including your name, email address and anything else you write.
- Your email address, if you subscribe to our newsletter. The subscription is confirmed by a link we email to you.
We do not ask for payment details, and we do not run advertising or social media tracking on this site.
Why we process it and on what legal basis
- Identifying the companies that visit our site, so we can understand which organisations are interested in our work and follow up on business relevant visits. Legal basis: our legitimate interest, Article 6(1)(f) of the GDPR.
- Cookieless statistics about how the site is used, so we can improve it. Legal basis: our legitimate interest, Article 6(1)(f) of the GDPR.
- Operating, securing and delivering the website. Legal basis: our legitimate interest, Article 6(1)(f) of the GDPR.
- Answering messages you send us. Legal basis: Article 6(1)(f) of the GDPR, and Article 6(1)(b) where you contact us about entering into an agreement.
- Sending you the newsletter you subscribed to. Legal basis: your consent, Article 6(1)(a) of the GDPR. You can withdraw it at any time.
Where we rely on legitimate interest, we have weighed it against your interests and rights. We keep the processing limited and cookieless, and you can object to it at any time, see "Your rights" below.
Who processes data for us
- Leadfeeder, a company identification service. It receives your IP address and page view data and uses them to match a visit to a company. It runs in cookieless mode on this site.
- Umami, a web analytics tool that we host ourselves at analytics.saga.dk. Page view data stays on our own infrastructure.
- Hetzner, which hosts the website servers, and Cloudflare, which provides DNS and content delivery for the site and its images and video. Both handle your IP address as part of delivering pages to you.
- Ghost, a publishing system that we host ourselves at ghost.saga.dk. It stores newsletter subscriptions.
We do not sell personal data. We only share it with the services above and where the law requires it.
Cookies and local storage
This site does not set cookies and does not store anything on your device, which is why there is no cookie banner. Our analytics and company identification run without cookies or local storage. If that ever changes, we will ask for your consent first and update this policy.
How long we keep data
- Statistics and company identification data are kept for 24 months and are then deleted.
- Messages are kept for 24 months from the last contact and are then deleted, except where the law requires us to keep them for longer.
- Newsletter subscriptions are kept until you unsubscribe.
Your rights
Under the GDPR you have the right to access the data we hold about you, to have it corrected or erased, to restrict its processing, and to receive it in a portable format.
You have the right to object at any time to processing based on our legitimate interest, Article 21 of the GDPR. Email [email protected] and we will stop that processing unless we can show compelling legitimate grounds that override your interests.
If you believe we process your data unlawfully, you can complain to the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, www.datatilsynet.dk, or to the supervisory authority in your own country.
Changes to this policy
We update this policy when the site or our processing changes. The date at the top shows the latest revision.